PRESS RELEASE

DALLAS - May 14, 2003 - "The Power of Purposed Performance," a new book by Allen Tappe, is now available online at www.tappegroup.com. The book addresses new and productive thinking concerning the true mainframe of any business: its people.

"The Power of Purposed Performance," outlines 12 convictions corporations must embrace to take people's productivity to the next level. These convictions address challenges such as selling, service, conflict and work-life balance. Each conviction initiates the progression from philosophy to perspective, and ultimately, to life performance. All 12 progressions are generated from a common thought: A person must cross the line from the bondage of being a victim to the freedom of being a purposed performer.

"People represent unique power. Unfortunately, they don't know it," Tappe explained. "They do not engage conflict in their lives because they don't believe they have the power to do so. They don't accept responsibility as leaders because they don't recognize themselves as leaders. Purposed Performance is about putting 'power' into the empowerment of people."

For over 20 years, Tappe has used the principles of Purposed Performance to help people and corporations overcome various struggles. He believes people don't have to be victims of life's circumstances and have the power to make choices. Tappe demonstrates through Purposed Performance how people can take control of situations and live life on purpose. By incorporating his suggested series of vital progressions, any individual can achieve personal satisfaction and success, which in turn translates into higher revenue figures for corporations.

While companies are spending millions of dollars on Customer Relationship Management (CRM) system implementations, they fail to spend a fraction of that cost on training their people to actually engage customer relationships. A system without motivated and qualified users is a waste of technology. "The Power of Purposed Performance," equips people with the insight and drive to dramatically improve customer relationships by exceeding customer expectations.

Throughout the book, Tappe offers affirmations he believes people should repeat regularly to keep themselves focused on purposed living. These one-sentence reminders equip readers to be their own daily performance coach.

The Tappe Group
Allen Tappe, author of "The Power of Purposed Performance," is the owner and president of The Tappe Group. He is a master speaker, trainer, and coach. For the past eight years, he has worked with over 40 different industries and professions, addressing challenges ranging from cultural development and communications to sales and customer service. Allen has worked with a diverse client base that includes doctors, lawyers, teachers, accountants, technology specialists and corporate executives. His diversity in background allows him to relate to people right where they live and work.

If you would like to learn more about Allen Tappe and the operating system of Purposed Performance, contact The Tappe Group:

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